Web Analytics: Return to Marketing Basics
At its core, marketing is about matching products with the people who would like to buy them. That’s it. Nothing else. Even during previous eras that saw companies taking a top-down approach to marketing, the best marketers have never forgotten that basic premise.
How Can Web Analytics be Beneficial?
1. To Make Data-Based Decisions Concerning the Company Website
Have you ever browsed through the company site and instinctively had doubts about the home page or a gut feeling that something was off about the new page layout? It may be possible to get an overview of what’s happening with conversion statistics, but proper analytics will be able to show you exactly where you’re doing great and where improvement may be needed right down to the page.
How TMS Manages Analytics To Improve Your Site's Performance
1. We Examine and Derive Meaning From Analytics Data
We believe that it’s not enough to compile data and print it out in a report format. Data has to be useful. It must assist you in uncovering the reasons why people are responding the way they are to your website.