Why the Google Penguin Algorithm Update?
What is the Google Penguin Algorithm Update?
Deceptive link building tactics and keyword bloat is now detectable by Google Penguin and prevents the user from being exposed to it to useless and spammy content. As a result of the Google Penguin update, many companies who spent years building what they thought were smart ways of driving traffic to their sites are suddenly penalized in search engine results page rankings, forcing them to reimagine their digital marketing strategies in ways they aren't prepared for. It puts an emphasis on not only the presence of content but the quality of it as well.
The Google Penguin update makes sure that content on their search results pages is about providing quality information to the user. Keyword optimization is still important in the world of SEO, but now the weight put upon quality content is very important too.
Google penguin also penalizes sites that break the natural link building rules of web development. Some websites have unnatural backlinks that don't help the users in any way, but it did help boost SEO and thus created better placement in the search engine results pages. Things became competitive and web developers saw this as a way of gaining an edge over their main competitors. Content was just stuffing a website with links all over the place to drive traffic. Often the content made little to no sense and provided the user with no real informative purpose. A user would click the links throughout this phony content hoping to find something relevant from their website visit.
The Success of the Penguin Algorithm Update
Developers created landing pages for links even though it had nothing useful for users. It was simply a place to place a link and thus enabling the linked website to rank higher in the search engine. That was until the Penguin update and identified these websites virtually saying that if you are going to do this then you should at least provide the user with something relevant, engaging and useful. Useless and spammy content is of no value anymore as Google now detects it, most of the time, and will penalize spammy content in rankings.
Acceptance of the Google Penguin Algorithm
The latest Penguin update occurred in the second half of 2017 and is now part of Google’s Core algorithm. Web developers and White Hat SEO experts have since learned how to effectively optimize websites. Black Hat SEOs now have to either attempt to find other ways of scamming the system or put forth actual quality work to get results. When the focus is on content, SEO's are forced to put more effort into delivering quality rather than quantity.
Google Penguin also enables a company to see how their website rankings are doing in real time allowing them to adjust their content strategy promptly in order to keep up with standards. In previous versions, when Penguin determined a link as spam, it would affect a website directly. Now, the link is instead devalued and while it still effects search engine rankings it doesn’t have as much of a devastating effect as it did in the past. With Google Penguin being a part of the core algorithm, web developers can see issues in real time and correct them before it risks the current rankings. Remember, Penguin is all about the unnatural link building, that was one of its main goals.
The number of links a website had pointing to it the better its search engine rankings. So when a link is devalued it hurts ranks, but it can quickly be removed or replaced with a quality link. This enables developers to focus on content more, which will provide Google with fewer spam links.
Google Penguin Impacts Your Rankings
Google is committed to a quality experience for their users and are aware that web developers and digital marketing strategists will always look for ways to gain a competitive edge over competitors. Providing engaging content useful to users then Google will recognize place you higher in rankings. Bad content and poor quality links drive your rankings down. If you are not providing users with the information they can actually benefit from then, Google Penguin will penalize your site.