How does this affect small to medium-sized businesses? Well, it’s simple. A business owner can set up a keyword Google Alert that notifies them whenever their business name appears anywhere on the web. This lets them track whoever was talking about them or writing about them on the internet. The notification emails are sent immediately to the business owner’s Gmail account. Business owners can use Google Alerts to gain a competitive edge and manage their online reputation.
Google Alerts offers many opportunities for digital marketing and anything you can use to gain an edge on the web is important to take advantage of. Here are the top ten ways Google Alerts can help in your online marketing campaign.
Tracking Your Business Name With Google Alerts
Tracking the name of your business with Google Alerts allows you to stay ahead of negative commenters or reviews that can have a devastating impact on your business. You can also find out where people are talking about your business and interact with them directly to make them happy and solve any problems they may have.