EMD’s are every marketer’s best friend – right? Say what? Never heard of an EMD? Well whether you’ve heard of them or are even an experienced marketer using EMD’s, this episode has got a ton of golden nuggets on how to leverage EMDs for all they’re worth and rake in more traffic, more leads and, most importantly, more sales.
There are a lot of approaches to using EMDs – some are purely tactical and others quite strategic in nature. We discuss the various approaches as well as give you some advice on things you should be careful with in your business.
In this episode we also have some great content in the Pick the Brain segment. It’s all about understanding conversion numbers and metrics that are common place in the industry so that you know how you’re doing in comparison. It’s always tough to know if your numbers are good or not, this will give you some baseline metrics that will help.
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In This Episode
- We define what EMD’s are and how to effectively use them
- We talk about various EMD strategies as well as the various TLD domain names
- We discuss what to do when you can’t find the exact EMD you’re looking for
- Should you use hyphens in your domain names?
- Should you use EMD’s as a feeder? or a primary site domain?
- Don’t forget: it’s about getting the phone call
- Troy talks about a quick story about relevant local marketing tactics
- How you can make sales without someone even visiting your site
- We talk about using a tracking service for phone numbers for local marketing
- This is a strategy but also a tactic as well – make sure you understand the tactical issues involved
- How to use EMDs as feeder sites to grow your base
- We discuss search volume questions related to choosing your EMD names
- We give some tips for using Google’s Adwords External Keyword Tool
- Mike discusses the many ways to skin a cat – lol
- We talk about an upcoming case study that we’re running on ranking an EMD
- We talk about ranking quickly and realistic expectations
- We talk about the various benefits of EMD tactics
- We discuss what it means to be on page 1 in today’s mobile environment
Our Pick the Brain Segment
To submit your question to Mike and Troy, go to AskMikeandTroy.com. That will tie into this “Pick the Brain” segment where you’ll be able to submit questions to us for possible inclusion on the podcast.
We can’t promise you that your question will be featured on our “Pick the Brain” segment, but you never know!
It all depends on YOU – so make sure an get involved and go to AskMikeandTroy.com and submit your questions that you’d like us to address!
In this Episode’s Pick the Brain Segment
- We answer the callers question about what to expect in terms of numbers for conversions in your advertising
This was a great question and we get it all the time. How do you know if your conversion numbers are “decent” or “great”? What are some of the baseline metrics for email open rates, email click thru rates, squeeze page conversion rates, and upsell conversion rates? Well, we dive into all of that in this week’s episode.
Action Items from this Episode
- Go out and find some EMDs that could help your main site
- Setup a small feeder EMD and start experimenting with this tactic for more traffic, leads and sales
Resources Applicable to this Episode
- Our Insider’s Club
- Our new AskMikeandTroy.com resource
- Check out our new TMS Store – we’ve even got some cool new T-Shirts!
14 Responses to TMS009: Exact Match Domains as a Traffic Magnet
Another great podcast guys. I have been listening to them all for the last couple weeks, and have finally caught up! This EMD podcast especially rang true for me as I have a lot of websites based on this method, and your discussing how this isn’t necessarily a business model but a tactic made some sense to me. Anyway, just wanted to stop by and say hi and thanks and be first to comment.
First of all Nate – thank you very much for listening to very podcast! That’s awesome! There is nothing wrong with doing what you are doing, you just need to be realistic with yourself about whether you are creating a business or just sticking your toes in the water. Hi to you and thanks for the comment!
Do you have any new news or information to report on your case study? Sounds interesting,
Hi Zara, no we don’t have anything new to report at the moment as that would ruin the surprise in the future. Stay tuned and thanks for stopping by.
Isnt every domain an EMD in some form?
Well, sort of, I mean if you just make up a word, like many brands do, you will in essence be creating a domain that is an exact match of the keyword for your brand name – lol. Yeah, in a way they all are. Its just some EMD domains exist simply to abuse and manipulate the SERP’s and some are for branding. You want the branding type to build a lasting business on. Thanks for stopping by..
Great as always – you pair of nut cases!
I’m just gonna ASSUME that you MUST be talking about Mike here…
LMAO
I am pretty sure that he was talkin about the both of ya. lol. On a serious note, I have also been listening to you guys for a while and have seen many site owners use domains that they thought was cute or funny or meant something to them at that very moment not thinking about the money that is flying right by them by doing this. You kind of have to think, what is it that people are going to be searching for?
lol – to some extent that is true. Thanks for stopping by
EMD as lead capture site. Alternative branding strategy and stealth marketing for local businesses. Good ideas.
Thanks Geo!
When someone copy and paste from your site and you have TYNT installed, does it track everything that they copy and paste or just links? Oh, and how hard is it to use because I am a bit of nut when it comes to trying to figure stuff if you have to paste codes within your site.
Hi Bobby, just copy some text from our site and paste it somewhere and you will see exactly what Tynt does. As long as a person keeps the content with link in tact, Tynt will track it. There website woyld explain it best.
Thanks for stopping by!