Troy Broussard: Welcome back once again to Mike and Troy’s TopMarketingStrategies Podcast. This is Troy Broussard.
Mike Pereira: And I am Mike Pereira.
Troy: And we are ready to go. This is a fun topic near and dear to our hearts because this is really what got Mike and I rolling: link building, link building and more link building. Today, that is our topic as we continue our ten part series on the Top 10 Digital Marketing Tactics and Strategies of Today.
Just a side note here, something that we probably should mention in every episode that we haven’t, is that we have full transcripts and PDF downloads of all of this podcast information, as well as listings of the resources that we mention, and links and all of that on our website at TopMarketingStrategies.com then just click on the Podcast category. You’ll get all of the information from all of these. So if we ever chew a few words and you can’t hear what the hell we’re saying on a link then just go check it out on the website. Everything’s there.
So today’s topic: link building. Before we really go into this, I want to just segue into one quick thing that I think should be the very first point that we make. SEO does not equal link building. I really want to drill that point into people’s minds, because there’s been so much going on this past year with Panda and Penguin, and everybody thinks that SEO is now to blame and the SEO is the problem. Really, link building has been the issue, and people’s approach to link building.
It’s not been SEO. SEO is a much broader term and goes much beyond just simple link building. Link building is really only one facet of SEO. In the past, it’s probably been the easiest one to manipulate. So for that reason, in many people’s minds, they equate the two as the same; SEO equals link building. But I really wanted to just point that out. Mike, what are your thoughts on all that?
Mike: Yeah, I’m glad you mentioned that because so many people call it just SEO when it really is link building. Nine times out of ten, somebody says they’re looking for SEO, they mean link building. That’s really what you need to understand, so I’m really glad you mentioned that.
Troy: So when we talk about the generic form of SEO as a practice or as a discipline, what we’re really talking about is all the multi-faceted forms of improving your search engine optimization. That’s what SEO is all about.
Traditionally, there are two breakdowns. There’s onsite and there’s offsite. Offsite has traditionally meant link building, which today is now in vogue to be called inbound marketing, right? [laughs]
Mike: Digital marketing, offsite marketing, inbound marketing, link building…
Troy: Just insert your phrase d’ jour because it’ll change next month and by the time we create a new podcast, the new term will already be out of date. But everybody seems to be…
Mike: Like putting lipstick on a pig, right?
Troy: [laughs] I don’t know what the hell he’s going on with the lipstick and a pig.
Mike: [laughs] If you put lipstick on a pig, it’s still a pig. People give it all these different names.
Troy: Thanks for the creative imagery. You totally sidetracked the entire podcast with that one.
Mike: Troy doesn’t even know what we’re talking about anymore.
Troy: I came from Northern California. I’m not into the whole pigs and lipstick kind of stuff. I thought you were a Pennsylvania guy, I didn’t know you were a backwoods kind of guy.
All right, so let’s get back to link building. Why, first and foremost, there are so many people that have websites and have never really done any form of SEO whatsoever. To those people that say just what the hell is link building or SEO and why do I even need it? What’s your answer to that Mike?
Mike: Well, SEO and link building is really just a way to get organic traffic. When you place your site out on the web, nine times out of ten, most people are out there placing their website out on the web because they’re looking for some free traffic for people to come to them. Unfortunately, build it and they will come generally isn’t going to work.
Troy: It hasn’t worked for about twelve years.
Mike: Yes. [laughs] You’re going to want to – in some way, shape or form – market your site. In a lot of ways, link building and SEO is going to be one of the facets of marketing your website.
Troy: So clearly, just like listing your business in the yellow pages is a business listing to get traffic, calls, and business, SEO has the same benefits. Getting links to your content, getting inbound links coming from a lot of different sources and multiple channels across the web and bringing that traffic to your site is the same thing. It’s just another form of marketing. The reason that there’s been such a love affair with link building or SEO is that organic traffic converts the best. It always has.
Mike: I’d go easy on that one.
Troy: Well… The what?
Mike: I was going go easy on that one. We don’t know that it converts the best.
Troy: I don’t know that it‘s ever been easy. I think that people think it’s been easy, but the reality is I think maybe people think it’s free. There’s this concept that just because it’s coming from Google’s search engine and that you do not have to pay for a click, that SEO is free.
That’s really not true. It’s really not free traffic because SEO can be expensive, and it can be time-consuming. It takes time to build that traffic. So in some ways, it can be very costly to do SEO, not just from the pure cost, but for the time. If it takes you three months to rank a keyword, then you find out that keyword doesn’t convert well for you, that’s a big cost, not just in the time, but in the lost opportunity cost of that time as well. So I think free is a big misnomer, but really the number one benefit of SEO traffic is that it converts the best.
Mike: And one of the things that you mentioned there that was interesting is when you said we spent 3 months…
Troy: I just said one thing interesting, is that what you’re telling me?
Mike: [laughs] Just one thing that you’ve said here so far. I only keyed in on one. You know how I am, I only focus on one thing. I’m like a moth to a light bulb at times. Now I’m losing my train of thought.
But what you mentioned about the keywords. A lot of people focused on a keyword. You spend three months building links to rank for a keyword and you find out that keyword doesn’t get you anything.
Really what we’ve tried to do over the course of the last six to nine months and really into 2013 is not so much focus on building links for specific keywords, we’re trying to build links to raise authority of our website so that we get many keywords, long tails, and many other things. We don’t want to focus on keywords anymore, and I’m glad Troy mentioned the word “keyword” there because that’s what we’re trying to get away from.
Troy: Yeah. Definitely true. Let’s go back to talk about the major benefit though, and that is conversions. There’s always been this love affair with SEO and link building because of the huge benefit that traffic has over many other traffic sources. It really comes back to attraction marketing, right?
If I write a blog post and people come to that site, see that content and stay on the site, then they feel like they’ve found somebody that they met that aligns with their way of thinking. Because they came to the site organically. They did a search in Google, they found that information. They clicked on it because it said something that resonated or piqued their interest, and they stayed there because it had a message that spoke to them.
There’s this inherent connection that you get with your users through organic traffic that you don’t get through any other form. If you look at any form of paid traffic, almost all of it is interruption marketing. Organic traffic is not interruption marketing. So what do I mean by interruption marketing?
Mike: You know why because in paid traffic, you are trying to force people to come to you, whereas they’re choosing you in organic traffic. You are being chosen. In paid traffic, yes, we are interrupting them in whatever they’re doing. Our main goal is to get that person to come to our website and we’re going to do whatever it takes to get them to our website.
Troy: Right, so what do we mean by that? If it’s pay-per-click, we’re interrupting their normal search behavior and trying to have a real enticing copy on that little one line of text that we get in pay per click to interrupt them from going to where they were going and click here instead. Or we’re trying to interrupt the user with a really flashy, flamboyant banner that gets their attention and distracts them from what they were doing. That’s what I call interruption marketing.
Mike: Right, or a popup. Just something, whatever it is, where we’re trying to interrupt them and get their attention. We are forcing them to come to us. So they’re always going to be a much colder lead when they come to your site.
Troy: Let’s just put numbers to that so that it makes better sense. If you’re a typical organic traffic e-commerce site, you can see anywhere from half a percent to maybe one and a half percent in the high end conversions for your sales on a typical e-commerce type store-based site. Let’s just call that one percent for the simple rule, because that’s what the industry standard is.
Now, if you go into paid traffic, if you get a one percent click-through on a banner, for example, that can be really good. So a lot of times, we’re doing some remnant traffic where we’re doing a .13 percent click-through rate being very very good, a .05 click-through percent being okay, and anything below that starting to be bad. You’re talking about fractions of a percentage point in click-throughs and conversions. So there’s a big difference between warm traffic and cold traffic. I think it’s just human nature, right Mike? It’s kind of like the old used car salesman analogy.
Mike: Absolutely. We’ve seen on some of our niche sites where we had conversions organically at ten percent. Ten percent of visitors that came to our site converted to a sale of some sort on a conversion. When we’re doing paid traffic, it dropped down to below one percent.
Troy: Yeah, that’s some huge differences in your bottom line and profitability of a campaign. So when you’re optimizing your paid traffic campaigns, you make a .1 or a .2 or half a percentage point increase in your conversion rate can mean a big thing. A difference between one and ten percent is really significant.
Mike: Right. So based on that, based on the better conversions we’re getting off the link building, let’s talk about some of the forms of link building that are working today. What are we doing today, in 2013, and before that – it’s not like we just started today.
What is working for us? A lot of the things that we’re doing, as I mentioned earlier, is we’re building links today for the sake of authority, and not necessarily building links to key in on specific keywords. I don’t want you to think that means we’ve totally thrown keywords out the window, what it means is keywords are still important, but we’re trying to build authority so we get the keywords in more of a natural sense from the search engines.
Troy: And what does that really mean in percentages? We have to put some math on it. We would have some keywords where if you looked at the percentages, we might have anchor text sitting up there at 70 or 80 percent, and today, that same page may only have 10, 15 or 20 percent anchor text. There’s a big difference there.
What we’re talking about when you say anchor text is when you look at a link on a page, it’s that part that’s underlined that you click on. That is the anchor text. The reason that’s important is that tells Google what is relevant for that link, so if you link off to CNN and the anchor text says hurricane wipes out Florida [laughs] – if that’s the case, send a donation to Mike and Troy because we need it since we both live here – it immediately tells Google that CNN is relevant for that keyword and anchor text. That’s what anchor text is all about in a nutshell.
But we have seen in the past where anchor text was very important to Google and today it’s really just the opposite. If you do too much anchor text linking, you’re really raising a red flag that you’re artificially link building and you’re going to set off some alerts from Google.
Mike: You’re going to get the opposite effect of what you’re actually trying to get.
Troy: Yeah, you’re going to get the famous Webmaster Tools email message, that’s what you’re going to get. [laughs]
Mike: So what we’re doing today is a lot of diversity on anchor text. We’re switching it out. Say that your keyword that you mainly focus on is widgets, we’ll put in links for blue widgets, red widgets, green widgets, widgets in my pocket, widgets on my shoes…
Troy: But not even just diversification. We’re doing a lot of just completely branded and naked links as well.
Mike: Right, and on top of that, lots of URLs. If your website is widgets.com, you want to make sure that the largest percentage of the links that you build is going to your website domain as opposed to specific keywords.
Troy: So let’s give an example. If we think of TopMarketingStrategies.com, our website, and we think of a keyword that might be really relevant for us, it would be small business marketing, right? That would be a keyword that might be really relevant for us, but if we had a site and our number one link all have the keyword text small business marketing, and we had a huge percentage of that, it just wouldn’t look natural. The reality is, when most people link to our site, they’re going to link to TopMarketingStrategies.com.
Troy: Right. They’re going to link to the naked domain name. That’s the most common form of link you’re going to see. Then you’re going to see the branding stuff. You’re going to see links to TMS, Mike & Troy, Mike AND Troy – A-N-D as opposed to an ampersand – Mike and Troy’s with an ‘S, you’re going to see all these variations. What we’re getting at are the most common form of anchor text for a link is going to be A. your domain itself, and then B. branded generic links. Those are always going to be the most common. It’s really easy when we do an SEO analysis to spot people that are doing a lot of link building because it typically does not look like that at all.
Mike: Exactly. And that’s what we wind up telling people when they come to us to look at their site. I’ll look at whatever their top anchor text is and if it’s all keyword-based, we’ll say right off the bat, we’ll need to naturalize your link profile and start going after URL/branded type keywords.
Troy: Now also, when you think of diversification, don’t just think about anchor text. We want to diversify everything. In fact, SEO, in a word, if we can give you one word to apply to your mindset for SEO is diversify. When we talk about diversification of your link building campaign, we’re not just talking about anchor text either, right Mike? We want to diversify everything. You want to diversify your traffic sources, types of traffic, and types of links. So I want to make sure and throw that out there. We’re not just talking about diversifying your anchor text, we really want to diversify everything.
Mike: Everything. Diversify is the word du jour. Diversify everything you can is really what it comes down to.
Troy: It’s all about appearing natural. In the end, that’s what it’s all about. It’s about manipulating the search engine rankings without them thinking you’re manipulating them. [laughs] Call it art, call it science, call it whatever you want. It’s manipulation without being detected, so you’re supposed to be ninja at it.
Mike: In essence, you’re not specifically manipulating. If you’re putting branded links out there, like TopMarketingStrategies.com, is it really manipulating or is it marketing, right? It’s a play on words.
Troy: Sure. Clearly, that’s really the transition you should be making in 2013. As Mike had said earlier, get away from link building to create links and really think of link building for marketing and for driving traffic.
Mike: And authority. We want to do it for traffic and authority, and authority will naturally bring your site up and let you pick up keywords that you never thought you were going to pick up or even thought about getting in the past. Also you want to build links for traffic. You want to actually get traffic. We don’t just want to build links, we want traffic. Without traffic, we got nothing.
Troy: Not only that, but if we can bring traffic through links, then we’re not so dependent on Google for our traffic, right? That is another huge diversification that you want to be doing. You want to be diversifying your traffic sources. If you can get links through blog comments on really relevant key blogs that bring you traffic, then that’s all the more traffic that you don’t have to go depend on Google for because you’re getting it elsewhere.
So what else works today? Let’s get back to that topic. Clearly, the next thing that we’ve got here in our hit list is quality. It’s really the term of the year, for sure.
Mike: Quality speaks to what we just mentioned earlier, getting links not just to get links, but getting links for the sake of traffic. So when you’re creating a quality link like a guest post or something like that, you’re also getting traffic, hopefully. Some guest posts may not get you a lot of traffic, but they may bring you some, and a lot of guest posts may bring you a ton of traffic. It’ll bring you exposure, branding, and lots of other things there as well.
Troy: And Mike keeps…
Mike: I’m sorry, Troy?
Troy: No, go ahead. I was just saying that Mike keeps talking about guest posting because it’s still on the brain. That was on last week’s episode. So if you didn’t check out last week’s episode on guest blog posting for traffic, make sure and check that out.
Mike: Well, let’s talk about other forms of link building Troy.
Troy: Well, when you want to talk about other forms of link building, good Lord, we can go on and on here. There are just a huge diverse traffic sources for link building. The first one that comes to mind – and it’s not really for the link building, it’s for the traffic – once again is YouTube and video marketing. Video marketing is just insane and that’s where everything is going. It’s predicted that YouTube is going to overtake Google in the near future for the number one search engine because it’s so popular.
And people want to see that emotional connection besides just reading text. It’s like watching TV versus reading a book. Everybody went to TV as soon as TV came out. Now, we’re into TV on demand, which is really what YouTube is. Think of the transition in TV. We went from black and white to color to cable to satellite to pay-per-view to DVDRs, where you could record the shows you want, to TiVo for a short stint that allowed you to skip commercials – and that didn’t last too long, just like YouTube without commercials didn’t last too long because now you can hardly go to YouTube without getting a little 5 second intro. So that’s our new television: YouTube.
Mike: Now video on YouTube was actually going to be its own podcast segment. It’s a huge topic. So not to get into it too much, it does bring you great traffic, but to stay on topic with what we’re discussing today, a YouTube link is an excellent link.
So video marketing for link building is an excellent source of video marketing, and not just YouTube. There are lots of other sources out there that you can distribute it to various video aggregators. And a lot of places that also pick up syndications from YouTube. So you may put your actual video on YouTube and your video could wind up on a wide assortment of other blogs and sites, bringing you links back if you have it all properly aligned within the description and everything.
Troy: So getting back to other forms of link building that are working today, something Mike and I have done a lot with is building networks of high page rank feeder sites that are used to pump up and promote other sites. That has been something that’s been very effective in the past few months and continues to be so. Really, it’s been effective for years.
Mike: Yeah, it’s been effective for a long time.
Troy: It’s getting a little more sophisticated now.
Mike: It’s a lot more sophisticated now because in the past, you could buy up aged domains and build sites up on them, and not really put a lot of effort into it and it would feed into your site and pump it up. Now you have to put a little more thought behind it. You want to create these sites so they seem like real sites. But it does work and it does bring actual traffic because these sites themselves will rank for various terms and keywords and bring you traffic, and then they give you wonderful links.
Troy: So not to promo Depeche Mode again but it really comes back to our Depeche Mode song.
Mike: Yes, we’re going to have to somehow find a way to play that song without paying royalties.
Troy: Maybe we’ll have to do a guest interview. [laughs]
Mike: There you go.
Troy: The topic will be SEO and Depeche Mode: What Do They Have in Common, right? But it really comes back to our favorite song there about Everything Counts in Large Amounts. Multichannel marketing is the way to go. You can go out there from a link building perspective and it’s not just to link for manipulating your rankings on anchor text. Remember, we’re talking about link building for marketing purposes, traffic and everything else that goes along with it, not just the ranking aspect of an anchor text link.
So when you look at things like Amazon, Kindle, Kindle Singles and Create Space and creating books up there, and audible postings, there are dozens of sites where you could post free audible downloads, where you could post free PDF on slide sharers like Scribed and SlideShare.net and all these other sites out there that do slide sharing and PDF sharing. There are all kinds of free eBook sites that you can distribute your content. What’s really great about this is that you truly are embracing marketing. You’re not just embracing link building to manipulate rankings. There’s no way that Google can look at that and say that you are trying to manipulate your rankings. What you’re really doing is distributing your content. It’s syndication. It’s marketing. It’s good business sense.
Mike: Yeah, some of those doc sharers that you mentioned like SlideShare, we’ll put PDFs up there and we’ll get like a hundred views in a day or two, and this can bring you traffic. Then you can actually build links to some of these other properties at a tiered link structure to raise the authority on them, which in turn, is going to raise the authority on your site as well.
Troy: The other great benefit of going to this wide multichannel approach towards link building is that in the past people would use these link building networks or link building farms, so what comes to mind is the infamous BMR, BuildMyRank, that got completely wiped out by Google, and that was a link building farm. It was just purely for the purposes of building links.
But when you look at these networks, BMR was actually one of the better ones out there. There are others that were far worse an example of this, but they all leave a footprint and all only have a certain amount of VIPs that you’re going to get a link from. And most any of these networks, when you submit content to them, you submit it under a category, then even if they’ve got 10,000 sites in their network, if your category is kind of obscure, there’s only going to be 200-300 sites that will have that category, so the next time you post that content, it’s going to the same 200 sites. And the next time you post content, again, to the same 200 sites. So what happens from a link building standpoint is that you get all these links from all the same domains instead of getting links from new diverse IPs and domains from all over the place that you get with a more multichannel approach.
Mike: But you know what’s great? They still work. Those blog networks, I’ve been testing them out and you can actually take those links and instead of sending them to your site just like Troy said, that eventually run out of IPs, you send them to one of your doc sharers, or your YouTube video the next month, or send them to an audio upload or one of your feeder sites. Each month, you change the source of where you’re sending these to, you’re not going to run out of those sites, they’re going to raise the authority on these other sites that you’re building links to, and those sites in turn are going to pass that authority to you.
Troy: And there’s another big benefit of that. When you’re throwing a whole lot of links at your site, it stands out to Google because of the link building profile of your site. Let’s be honest here. If you throw 10,000 links in a day to Amazon.com, do you think anybody’s going to even notice? It’s not a drop in the bucket. When you’re dropping links to these Web 2.0 feeder type sites, you’re leveraging the authority of their domain, which allows you to be a lot less worried about your link building to them.
Mike: Another form of link building that I actually just glazed by is the audio uploads. We will take audios from podcasts, webinars or something like that, and upload them to audio uploads sites, and again you can put links on these. I think Troy actually mentioned that when he was discussing the doc sharers and other sites. They’re very high quality links that you get.
Troy: Yeah, and it’s all about building a multiple channel presence. It’s about marketing yourself, your business, and your site. Really, to me, it all comes down to this. It’s about going where your users are.
Instead of trying to entice your users to come to you, it’s time to come out of the closet and go out and find your users instead. Go where your users are. If your users for your product are hanging out in a particular forum, then get in there, get active, and start putting some forum posts and have a nice little giveaway in your signature file that you attach to your forum. Forum marketing can be very powerful. If your users like solo ads, then get on some solo advertising lists, do some paid solo marketing, and go out there and get your users that way. If your users like Amazon Kindle downloads, then go out and create some. It’s really about being where your user is and what you’re going to realize is your users are in a lot of different places. That’s really the power of this Depeche Mode enhanced marketing strategy. [laughs]
Mike: As you’re distributing yourself to all these various places, you’re going to get a wide diversification of links from all these sources, and that is where the diversification of link building comes. This whole podcast is about link building, and when you come down to it and ask us what works today for SEO and link building, it’s a combination of everything. It’s just a whole lot of things. We can’t just go out there and do one or two things like you used to in the past. Diversification really is the key. High quality and authority really is the key. In fact, we did a case study about a month ago now or something…?
Troy: It’s been longer than that now.
Mike: It’s been longer than that? We did a case study on SEO and what’s working today and we went through the entire process of what we’re doing and how we’re doing it. I think it was an hour and a half or two hour video.
Troy: Yeah, it’s a couple hours of content – free content if you want to check it out. You go to ctcbiz.com/seo-today. Sorry for that complicated URL. We’ll have to come up with something a little more complex next time. Maybe make it three paragraphs long or something.
Mike: Ctc-biz.com/seo-today, is that right?
Troy: Yup, seo-today is the thing and it’s ctcbiz as in B-I-Z. Anyway, check that out if you like free content and it’s a good webinar you can go take a look at.
All right, to close this link building segment out, let’s leave you with a couple of quick tips and recommendations. I’m going to go first here, and my tip is just to go out and find three new sources every month of traffic – look at it as traffic or link building, whatever you want – three new sources to distribute your content to. If you’ve got some presentations, then turn them into PDFs and upload them into doc sharing sites, and just continue to build out three new sites, three new places you distribute content to each and every month. That’s my tip.
Mike: My tip is to create a video, even if it’s just a simple firing up Jing and going through your screen for a couple of minutes with that video. Not only can you post it up to YouTube to get a link, you can also take the audio from it and upload it to some various audio uploads. And if you’re doing some kind of slide, you can take the slide from that and put it up to one of the slide shows as well.
Troy: Not to mention transcribing it and turning it into a blog post.
Mike: So right there from that one video, you can get four sources of links, which will actually turn into a lot more because once you put some up on YouTube, it’s going to syndicate out to multiple places too.
Troy: Yeah, absolutely. Lastly, tip number three is to make sure and check out that free SEO case study again. It’s ctcbiz.com/seo-today.
Pick the Brain
Troy: Okay, this week’s question comes in from Regina in San Francisco, and she says I’m looking to get started with paid traffic, but I’m a little hesitant. Should I start with PPC?
Mike: I personally would not start with PPC. If you need Google Pay-Per-Click actually – let’s specify it. She just says PPC, but there are a lot of forms of pay-per-click. The one form of traffic I would not recommend to start with is Google Pay-Per-Click because it is very expensive.
Troy: And complicated.
Mike: And complicated. There are so many other forms of traffic out there to get started with before you get to pay per click. I’m not saying don’t use pay-per-click or avoid it, but I look as that as the last form of traffic once you have everything else honed in.
Troy: Yeah, if you want to think about paid traffic, you can put it into two categories. You have premier paid traffic and then you have remnant-type traffic. The premier traffic is something like a pay-per-click where you are getting that direct traffic right to your site. Then you have what we call remnant traffic. Remnant traffic is surplus traffic. It’s banner ads, space on websites that they sell off that they try to sell to the highest bidder. But then whatever’s left over, they sell off to remnant networks.
Remnant networks can be a great way to get started because you can get high quality traffic, but because it’s been bought for pennies at a remnant pricing as left over traffic. You can actually get really good pricing on it. Now, it’s hard as traffic to convert. CPV traffic, the popups, the pop-unders and the remnant can be harder to convert, but it’s actually a great place to start because if you can get something to work and convert on remnant traffic, then you know you’ve got something worth investing into more expensive traffic forms like PPC.
Mike: You know, it all depends on niche to be honest with you. Every niche is going to perform a little bit differently on your paid traffic funnel. Some people in some specific niches do great with just Google PPC. I know lots of people that do that. But to us, if you’re trying to get massive amounts of cheap traffic to test things out and squeak as many dollars as you can out of your paid traffic, there are forms like PPV and other remnant forms, some of the real time buys from some of the banner ads and things like that. Now, a lot of it can be like throwing spaghetti on the walls, so you do have to try and tweak the traffic, so to speak. It’s a process, and you may lose money for a little bit, initially. But you’ve got to keep tweaking it until you turn it profitable.
Troy: What you’re going to have to realize with paid traffic is that there are a lot of variables. Where the traffic comes from is going to have a big deal to do with how well it converts for you niche, and it’s going to vary dramatically by niche.
So one traffic source may work really good for you on one site, and if you try and take that same traffic source to another site that’s in another niche, it may not convert well at all for you. The other thing you have to realize is your landing pages that you’re taking that paid traffic to and your offer may have to be tweaked for every single traffic source.
Just keep that in mind. If you’re getting traffic that has a certain demographic, then one offer may appeal really well to them, but then you take a traffic source that has a different demographic, maybe this is coming from all female traffic, and that offer you had before converted well but is just not converting well at all with the female segment of the population. You really have to look at the demographics, traffic sources and your offer, and all of that combined to get an end result of whether it is profitable or not.
Mike: If you’re just starting out with paid traffic, I would recommend a product called CPA Quantum. We actually reviewed it on our TopMarketingStrategies.com website if you want to go there and look at that. But it’s 30 or 40 bucks or something. It’s extremely helpful and could probably save you a boatload of money before you start with the campaigns.
Troy: Yeah, and CPA Quantum’s a great little introductory product that can get you some good exposure. We’re going to do a whole couple of segments on this topic because there’s a lot of information to cover in paid traffic so stay tuned to Mike and Troy’s TopMarketingStrategies Podcast and look ahead in the episodes to come for us to jump into some paid traffic segments.
Random Thought From Mike
Mike: My random thought for today is about scheduling. One of my biggest downfalls is scheduling.
Troy: I can attest for that. I can raise my hand and vouch.
Mike: [laughs] Actually, what I do is over-commit and I don’t schedule. That’s one of my biggest downfalls. I’ll say yes, I’ll do this. Yes, I’ll do that. Yes, I’ll do this, and then I won’t actually make the time to do it and I’ll fail on multiple levels.
Troy: Wait a second, what did you say? Because I’m just busy making a list of the last ten things you told me you were going to do. [laughs]
Mike: Exactly, and Troy can attest to that. So what we started doing for 2013 is setting our Outlook calendar schedules and inviting each other to events and meetings and trying to stick to those dates. We are also using some task lists that we keep together and I’m not saying I stick to everything a hundred percent, but I’m trying and I’m getting better at it.
Like all things, as you do it and keep exercising it, you’re going to get better at it. So just having the schedule there on the calendar and things marked to schedule is really going to help a lot. And I’ve already seen, to some extent, that we stay on scheduled items.
Another benefit is you get to schedule in family time. The fact that we work from home doesn’t necessarily mean we have to work the entire time. I have the luxury of maybe working four hours during the day and taking four hours off and maybe working another two, three or four hours, whatever if I have to catch up. I don’t have to schedule my entire day of 8-5 or 9-5 like I would in an office. So I wind up scheduling some time to spend with the family. A good example is yesterday, I told Troy I was going to be taking off for the afternoon to go spend some time with some family coming in to visit, and what allows me to do that is the fact that I work from home and have my own business. Of course, at night I have to catch up if there’s a lot to do, and if there’s not a lot to do, then I don’t catch up. I don’t have anyone to answer to except my bank account. [laughs]
Troy: Yeah, and by the way, a great little resource that Mike and I came across – jot this one down – it’s Wunderlist. It’s free, so it’s cool. It works on Android, iPhones, Windows and Macintosh, which is a great thing because I’m a Mac user, Mike’s lost in the world of Windows yet. I’m an iPhone user, he’s an insistent Android user. So it was hard for us to find an app or utility that we could both use and still synchronize data back and forth and maintain some shared lists. That works really well, so if you haven’t checked it out, take a look at it. Wunderlist.
Random Thought From Troy
Troy: My random thought today is about making technology work for you. There are so many different hacks, applications, iPhone apps and Android apps and all of these different things out there that most of them are 99 cents or $1.99 or $6.
There are so many things that can be a huge time saver for you that I encourage you to just find one little thing each week that you can use that will boost your productivity in some small way, shape or form. Because to me, my time is the most valuable asset I have. Anything I can do to speed up my efficiency is something that’s worth its weight in gold to me.
So I’ll give you an example. I just recently came across a couple of little utilities that will take an MP3 and rip it to a 1.5 speed or 2.0 speed so when I listen to things that are audio that I downloaded or training products or anything like that, rather than having to go through them at a very slow pace, I’ll boost it up and listen to it twice as fast.
So now a twenty minute podcast comes through in ten minutes instead. As you get used to listening to stuff in high speed, you can train yourself to hear everything and speed up your time. Little things like that; little hacks. I love little hacks on the Macintosh that I use such as Text Expander, which will expand the little shortcodes into entire paragraphs of text if you want.
I frequently do that on lots of little things that I type all the time. I just turn it into a shortcode. And it all adds up. Every little bit, every little hack that saves you 30 seconds here and 20 seconds there when you look at that over the course of a year, you can buy back a few days of your time every year. So that’s my quick thought of the day.