Linkbuilding, link building and more LINK building – isnt’ that all that SEO is? Stop, rewind, take it back a few paces – we’ve got a very different perspective.
The fact is that SEO is a lot more complex than simple linkbuilding, despite what you may have heard, and if that is what you’ve been fed then you’re eatin’ some poison fruit.
In this episode – continuing our Top 10 Marketing Strategies of 2013 – you’ll get the straight scoop on linkbuilding as well as learn what we’re doing and get some great free resources you can check out as well. Enjoy!
Listen to this episode now
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Listen, download or read – your choice…
In This Episode
- We talk in-depth about link building and SEO – are they the same thing?
- What is “inbound marketing”?
- Mike dives into his lipstick on a pig analogy (you’ve been warned)
- We answer the “why” behind SEO – why should you do it?
- SEO or listing your business in the Yellow Pages – how different is it?
- What type of traffic converts the best?
- Is organic traffic free? Easy?
- We discuss the difference between link building and SEO
- Why link building has gotten such a bad rep
- Onsite and offsite link building
- Do you still need link building?
- Using link building to market your site
- Why SEO traffic still converts the best
- Building links for authority
- Understanding the benefits of organic traffic vs paid
- Diversifying your links
- Naturalizing the look of your links
- Why quality matters when it comes to link building
- We discuss the different forms of link building
- Taking a multichannel approach to link building
- Why it’s so important to go where your users are
Our Pick the Brain Segment
To submit your question to Mike and Troy, go to AskMikeandTroy.com. That will tie into this “Pick the Brain” segment where you’ll be able to submit questions to us for possible inclusion on the podcast.
We can’t promise you that your question will be featured on our “Pick the Brain” segment, but you never know!
It all depends on YOU – so make sure an get involved and go to AskMikeandTroy.com and submit your questions that you’d like us to address!
In this Episode’s Pick the Brain Segment
- We answer the callers question about getting started with paid traffic and PPC
When you realize that SEO is just one of many forms of traffic and that it is probably the least controllable form of traffic, the notion of focusing on paid traffic generation becomes very alluring. We talk about this and give our take about the best way to get started.
Action Items from this Episode
- Go out and find 3 new resources for traffic and links every month
- Create a video and leverage the content into as many sources as possible and syndicate it out
- Check out the FREE SEO case study
Resources Applicable to this Episode
- SEO That Works Today – FREE 90 minute case study on SEO with full disclosure and downloadable slides
- Our Insider’s Club
- Our new AskMikeandTroy.com resource
- CPA Quantum – See our review of this product here on the site
- Wunderlist app for task management – FREE app compatible with Windows, Mac, Android, iOS and supports sharing as well
- Audio Speed Ripper and Video Speed Ripper – Super cheap apps to speed up the playback of audio from both audio and video sources so that you spend less time listening to your audios (and videos)
- The TopMarketingStrategies.com Store - If you need help getting more content to your site, check out our services – blogging, curated content, product reviews and large authority content – we’ve got you covered.
11 Responses to TMS007: Linkbuilding Ain’t SEO – No Matter What You’ve Heard
Hey Troy,
u mention a couple of utilities or apps or something in the podcast for speeding up audio, what are those & were do I find them?
Hi Jonas – thanks for stopping by…
Sorry about that, I just added them to the resources on the page above. They’re “audio speed ripper” and “video speed ripper”. I’m a mac user and they’re both mac apps available via the app store (I did put the links to them above). I’m sure there’s something in the Windows world to do the same thing, but I don’t use Windoze anymore, so not sure…
Hope that helps…
m & t – nice podcast…
I’m a little confused though, should I stop linkbuilding alltogether and just only do content syndication now? Isn’t that just another form of linkbuilding that might get me into trouble in a future Google update?
P.
Hey Paul,
Glad you enjoyed the podcast… No need to stop linkbuilding all out, but you do need to be “careful” and make sure that you’re getting quality links and that you’re not spamming the anchor text. Shoot for 25% or less keyword anchor text and again, make sure you have a lot of diverse link types.
As for content syndication, no, it’s not the same as linkbuilding. When you’re getting links via network link building utilties, etc… you clearly are not interested in getting traffic from those links or marketing your site via those links – they’re going straight to blog networks for the simple purpose of upping your link counts. Content syndication is totally different. First off, not all of them will even give you a link – so that is clearly not the goal. Secondly it is really all about marketing your site and advertising your site and providing value. You’re giving away free information via a doc share site, for example. That’s just good marketing. Whether or not it results in a link or not, the link is not the PURPOSE of the effort – the purpose is to market your site and that is the key difference. It’s really no different than submitting your site to the Yellow Pages for a listing to market your site there. Same thing…
Hope that helps man… and see ya on the next podcast!
Thanks for the Audio. By the way i am still confused. i mean Passing link juice will surely lift blog in google searches.
Hi Ravi,
More times than not, yes passing link juice will help your site rise in the SERP’s. That has always been true and still is today. The trick is to not stand out like a sore thumb with your linkbuilding. Check out this post: http://topmarketingstrategies.com/seo-what-is-working-today
Thanks for stopping by
Darn it, I’m one of those people who thought it was the same thing. Well, another lesson learned. I heard of one girl who made a bunch of niche type sites with different content and would link back to each of her other sites to create some link love. Is this possible and is a good idea to do this?
You can do that, but you have to be very careful. Because doing that kind of stuff can get you in trouble if not done properly. In essence she created her own network, and it can work very well.
Thanks for your iconoclast viewpoint. For years, off page anchor text was the #1 method for boosting SERPs. Not anymore. Links are still important, but they must look natural, random, and diverse.
Yes, things have changed, and those who do not adapt get left behind. Thanks for the comment!
I have actually had some luck using Stumbleupon’s ppc. It wasn’t massive but about 80% of the people that landed on my page actually stayed for while. I have used pretty much every ppc and there’s is the best but I think this is because they actually choose what they see and you set up exactly what category you want your page or site to be listed in. I still think that links are an important part of building your site but I just thought I would throw this one in there.