The next installment in our Top 10 Effective Marketing Strategies for 2013 arrives today and it’s an “odd duck”. In fact, I doubt that most marketers would consider site performance and security to be a marketing strategy – but it is. Your site’s speed has a much bigger role in your marketing than you may think – and not just in how well it ranks within Google either.
Don’t get fooled into only thinking about Google traffic – the most important thing to remember is to value your user’s experience and impression of your site and SPEED has a lot to do with that.
Likewise, security has everything to do with trust and how well your site is trusted can have a great deal of influence on your rankings as well.
Listen to this episode now
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Listen, download or read – your choice…
In This Episode
- We talk about the two major benefits of site performance
- Why site performance and speed can impact your rankings
- Site speed and the user experience
- How poor site performance can actually tank your rankings
- We talk about S3, CDN and caching
- We talk about the hosting options available – from shared plans, VPS, Cloud based hosting, dedicated hosting, to fully managed hosting
- Which hosting service is right for your site?
- How security can affect your rankings
- We tell you what we use and why
Our Pick the Brain Segment
To submit your question to Mike and Troy, go to AskMikeandTroy.com. That will tie into this “Pick the Brain” segment where you’ll be able to submit questions to us for possible inclusion on the podcast.
We can’t promise you that your question will be featured on our “Pick the Brain” segment, but you never know!
It all depends on YOU – so make sure an get involved and go to AskMikeandTroy.com and submit your questions that you’d like us to address!
In this Episode’s Pick the Brain Segment
- We talk about how you should and how you shouldn’t use Fiverr.com when it comes to SEO
Fiverr.com is a great site for getting cheap services. But does it make sense for SEO work? Should you use it on your site? Is there a way you could benefit from Fiverr.com without risking your site? We talk about all of that and more.
Resources Applicable to this Episode
- Our Insider’s Club
- Our new AskMikeandTroy.com resource
- Building Authority Sites - Although not referenced in the podcast, Building Authority Sites is a full-featured course that is very content centric and will help you build the authority and footprint of your site for expertise positioning and increased traffic and revenue
- ArticlesOnTap.com - If you need help getting more content to your site, check out our services – blogging, curated content, product reviews and large authority content – we’ve got you covered.
11 Responses to TMS006: Boosting Your Site’s Speed, Performance and Security
Hi just one question or two questions on Caching. Is a wordpress plug in for caching sufficient for a shared host business just starting out ?
Or is it just as easy putting in a code in one master page header so its universal in all pages via a CMS ? – I think you can use a ‘No cache code’ which I have bookmarked.
The next question being if a ‘no cache’ or similar code is enforced using a plugin or manual code will Google analytics or such like loose data ? The other thing is there seems to be a lot of confusion over the internet on this subject on different blogs.
Hey David,
yes a WP Plugin like W3 Total Cache is more than sufficient when starting out. It’s the plugin we recommend for all WP sites, unless you are using a managed WP host. As for Google Analytic data, they are tracking users to your site specifically, and not upon the objects being served up from either cache or disk, just that content is being served up. At least that is how I understand it.
i’ve heard some similar items before but i’ts interesting nonetheless and gives me a direction to head in.
Awesome Roscoe, glad we could help. Thanks for stopping by!
Hey Roscoe,
Yeah, I know what you mean… Sometimes it’s not about having an “ah-ha” moment so much as an “oh crap, i know that, why haven’t i DONE that” moment…
I just got back from TrafficAndConversionSummit.com with Ryan Deiss and Perry Belcher and had a whole weekend of “oh crap, why haven’t I DONE that yet” moments… LOL
I read the transcript on this and I don’t know if the audio has the “pick your brain” like the transcripts do but I had a comment about this. I used fivver on one of my sites and it was horrible. I thought that it would help but all it did was cause me to lose money. I used it twice; once to get some feedback in the form of comments, and the other to try and get some linkbacks to my sits. Well, the comments were all posted by the same user who put one liners on it and didn’t really say anything other than “wow, that is really helpful” and the linksback ended up being to sites that didn’t even match my niche. There are some good fivvers out there but for the most part they are junk and I even make a little money off of them every now and again.
Now, back to the subject. I had been posting content to my site remotely and would only check it about once a week. Well, one day I checked it and realized that it was loading sloooooow, even I wanted to leave the site. I did a little bit of tweaking and realized that I had too much going on on the front page so I got rid of a few things and moved some others around and finally it was up and running like it should be. I hate going to slow sites and will not stay if it doesn’t load as fast as it does when I do a good search. When a site is slow it is like trying to use the web with dial up. Not fun, not fun at all.
Hi Montana, sometimes its the small things that make the biggest difference. Thanks for visiting!
With wpengine, would it be better to build your site/blog first and then move it so that you have content or should a person start out with it in the beginning? I checked it out but wanted to get some feedback from someone who isn’t getting paid to write the reviews for them. I do like their 60 day risk free trial.
That depends on you. Some people with a brand new site, may wish to start out on a lower cost shared type hosting plan. And then once their site is growing they can look to move it to WP Engine. Or you can save yourself the future headache and start out on WP Engine. That is truly up to you. If you can start right off the bat on WP Engine, that would be preferred.
Speaking of review, we are not getting paid to write a review, we never have, but we will receive a commission if someone decides to use our link to purchase WP Engine. That being said, we did publish a long overdue review off it finally. It can be seen here: http://topmarketingstrategies.com/wp-engine-review
Thanks for stopping by
This might be a little bit off topic but I was curious about something. I have a wordpress blog and use it as my main squeeze to advertise my products that I sell. I have been selling on sites like ebay and etsy but am really tired of paying the fees associated with it. I was wondering what you think the load time would be if I used wordpress to host a store? What would be the best way to go about this? I have seen store templates but I didn’t want to buy a lot of stuff if it wouldn’t really work to begin with.
There are WP plugins such as woocommerce etc for running ecommerce in WP. We run our carts on WP sites as well. It wont effect performance.
Thanks for stopping by…….