In this episode we continue our series on the Top 10 marketing strategies today and explore the role of fresh content in your marketing efforts.
There have been a lot of changes this year in SEO and Google’s algorithms, but the need for quality unique content has always been there. But is it enough to just have quality unique content? Or do you need to have “fresh” content as well?
We talk about this in-depth in this episode and also give you a lot of suggestions on how to create that content as well.
UPDATE: The Top Marketing Strategies podcast is now LIVE in iTunes – subscribe here.
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Listen, download or read – your choice…
In This Episode
- We talk about whether or not we actually need fresh content
- We discuss the various algorithm updates targeting fresh content
- We talk about what to do if you’ve already got great rankings with stale content
- We discuss the need to write for your readers, not for Google
- We point out the importance of user engagement and the role that fresh content serves
- It’s not just about rankings – it’s about engagement
- Content is not just “writing” – we talk about the multi-channel content options you have
- We give you a bunch of examples for how to come up with ideas on what to write about
- We discuss using random thoughts and blurbs to engage and get fresh content out there
- We talk about opening up a bit to your audience and letting them get to know you
- We discuss how you can use product reviews to create additional content for your site
- We talk about all of the benefits of fresh content including long-tail keyword rankings, keeping your readers engaged, creating more exposures and marketing opportunities, enhancing your social presence and building out your site authority and footprint
- We talk about how you can be an authority by having a voice and having something to say
- We discuss how you can leverage outsourcing intelligently to boost your content creation
Our Pick the Brain Segment
To submit your question to Mike and Troy, go to AskMikeandTroy.com. That will tie into this “Pick the Brain” segment where you’ll be able to submit questions to us for possible inclusion on the podcast.
We can’t promise you that your question will be featured on our “Pick the Brain” segment, but you never know!
It all depends on YOU – so make sure an get involved and go to AskMikeandTroy.com and submit your questions that you’d like us to address!
In this Episode’s Pick the Brain Segment
- We talk about whether or not you should create a generic or branded domain name
We get this question all the time and so we wanted to take some time and give you our take on how to select a domain name that maximizes your options. Do you create a generic domain? Do you create a product specific domain name? Or do you go the individual/personal branding route and use your name for the domain name? We discuss all of these options and give you our take.
Action Items from this Episode
- Publishing frequency depends on your niche and your readers – find what works for you
- Find some creative ways to create more content without creating more work leveraging a multi-channel approach
- Find a way of leveraging video in your content creation
- Get your content into more channels and more social circles
Resources Applicable to this Episode
- Our Insider’s Club
- Our new AskMikeandTroy.com resource
- Building Authority Sites - Although not referenced in the podcast, Building Authority Sites is a full-featured course that is very content centric and will help you build the authority and footprint of your site for expertise positioning and increased traffic and revenue
- ArticlesOnTap.com - If you need help getting more content to your site, check out our services – blogging, curated content, product reviews and large authority content – we’ve got you covered.
14 Responses to TMS004: Using Fresh Content for More Links and More Traffic
Getting exact matching domain will no more give the benefit. That is what Google’s last EMD update suggests. ~ Nick
I am going to have to completely disagree with that statement. In fact we have not only seen people just crushing it with EMD’s after the update, we ourselves are seeing it as well. We even have a case study coming up on this very topic. I would even go so far as to say EMD’s perform better now since the update. Extremely blatant and spammy tactics used on EMD’s will get an EMD penalized. Sorry about removing the name and link, but we don’t accept comments with keywords for anchor text, that stuff is too spam like, if you use a real name we will allow the link on future comments. Thanks for stopping by. Also, check out this link for a more descriptive blog post on this topic: http://topmarketingstrategies.com/seo-what-is-working-today
Hi Troy and Mike what’s the Firefox plugins name for quick extract content creation ? I heard it was something to do with there tool bar – on the podcast. Great idea though ! – Podcast 4 content marketing.
Hi David,
We had the plugin custom developed for us. There may be plugins out there that do it, but we just created our own…
Nice share. This article is very helpful Troy. Excellent post.
Awesome Alex. Thanks for stopping by!
Thanks Alex – appreciate the kuddos… stay tuned to the podcast – we have lots of great stuff planned… and hey, you can always leave a review in iTunes for us…
Just to clarify the EMD situation. When the first update came it was a case of being unsure what was happening. Now it seems silly names like topgardeningdesignandplantings.com are more ‘over specific’ look like spam keyword intended or not. Case study and testings are reflecting this perhaps. Personally I’m going to go generic with a slight tweek – a bit like you have reflected in your podcast and your current site name above. Google might say something but not give full details – hence you need to test things out or find some people who you can trust who have clients that do tests on these things. Perhaps referring back to what Google said 2 months ago and what they are ‘now saying’ did not come through in the podcast ? Then the disagreement with Google might confuse some people if details were not fully made in the podcast. These guys have many clients , top articles , webinars etc. Mike are Troy the makers of this website are reliable, straight to the point gracious and helpful. Perhaps my example of a domain above will bring a clarifying example or a correction of me from Troy or Mike.
Very well put and a great example. Thanks Dave!
Thanks David.
I think the most important thing that you said is simple – you need to test. That is our mantra and anyone reading should always be willing to do that themselves. It’s easy to have an opinion, but when you have a test across numerous niches with multiple sites that can SHOW the results to be clear cut (trust me, that is NOT always the case and many tests are “manipulated” to show just the good parts) then you know you have something.
Having hundreds of clients and overseeing thousands of domains between those of our clients, our private network of SEO sites and our own niche, affiliate and CPA sites as well gives us the luxury of having a wide dataset to test across.
Take care…
This is my first time pay a visit at here and i am in fact impressed
Thanks Emilio, we look forward to more visits from you!
Did you mention a google chrome extention that helps you capture an article on someone’s site and share it on your website? I can not rmemeber what it was…
Hi Jeff,
We had a custom FireFox plugin created, that we personally use to add items to our brain dump category: http://topmarketingstrategies.com/brain-dump
We are considering releasing it in the near future, and maybe adding Chrome support etc.
Thanks for stopping by!