SEO Audits for Website Performance
Algorithm updates, like Panda and Penguin, have had a negative effect on literally thousands of websites. While it is not always the case, many of these sites have relied on older SEO techniques, or incorporated what is referred to in the industry, as “black hat.” Many website owners were not even aware that their sites relied on paid links, contained improper keyword density, or were possibly even targeting the wrong keywords. A thorough SEO audit can help prevent this from happening to your website, and help you recover if you have been hit.
What is an SEO Audit?
- Overall keyword strategy
- Content strategy
- Web analytics
- Website user flow
- On-site optimization
- Backlink profiles
TMS provides customized and comprehensive audits that identify these weaknesses and leverage them to contribute to a more favorable ROI.
What are SEO Technical Audits?
Is your website user-friendly? Does it contain valuable, engaging content that is unique, or does it contain plagiarized content? Do you have backlinks from websites that are lower in rank, or contain viruses?
Does your website have a site index, and has it been submitted to search engines, including Google’s Webmaster Tools? Do you have one or more analytics inserted into the site to provide information on acquisition and behavior? If you do not have an XML sitemap or have robots blocked, search engines will not find your content, no matter how well it is written.
Loading speed is one of the top reasons people stay and buy on a website, or leave. Especially with mobile devices, if your site doesn’t load within 2-3 seconds, you are losing visitors.
Our SEO technical audit will pinpoint the cause, whether it is a hosting issue, photos that should be compressed, or if it is possibly caused by malware.
TMS takes an in-depth look at the technical issues compromising your website, and find the best solutions to ensure your websites performs at its optimum level.
The Value of SEO Audits and Reporting
Next, we will begin implementing the strategy, improving or replacing existing content, crunching files and photos, removing bad links, adding interior links, checking for redirects, checking for Schema, and more.
TMS creates customized reports detailing the SEO audit results and the progress of the website performance. We will send you regular updates for improved results that you can measure.
What We Need Prior to An SEO Audit
We recommend that your website have a thorough SEO audit performed quarterly to ensure it continues to operate at its maximum potential while optimizing organic rank, and optimal conversion rates.