Responsive Web Design Origins
While responsive web development services are a relatively new industry for business owners and their web development provider, the idea has been around for quite some time. Only in the recent few years have web developers and business owners become keen to the fact that a responsive web design for a website site is no longer a bonus or luxury thrown in at the end of a web development package. It’s a necessity to keep your customers focused, connected and locked into a company’s website no matter where they decide to access it. This is due to the widespread explosion in the past decade of smartphones, tablets and other mobile devices.
Responsive web development traces its roots back the debut of the iPhone. The idea was to build clones of websites catered to the exact device an individual was using. However, with the advent of SEO as a means of reaching customers and improving search engine rankings, this proved to be a burden on determining SEO ranking. The reason being, as each site had to be optimized independently for search engines.
A company can have the same web address but the mobile version was SEO optimized independently from the desktop version. That was a burden on web developers and business owners as well who were asked to pay twice for the same service. This created high maintenance costs for developers and businesses alike and forced innovative web professionals to find a more practical solution that can be implemented universally regardless of device type.
In 2010 a web designer names Ethan Marcotte was credited with coining the term “responsive design” after he published an article discussing the fast-moving world of smartphones and mobile device development and the urgency to find a way to keep pace. The previously mentioned model was not sustainable, according to Marcote.
Screen sizes, resolutions, orientations were constantly changing creating a challenge for web developers. With this said, what he proposed would become the foundational framework for which responsive web development would be built on. The idea was characterized by a fluid design that was capable of automatically transforming its display to fit the needs of whatever mobile device it was displayed on. It was revolutionary for developers who found a system that would allow for flexibility while maintaining the theme and content of any given website.