Does Google’s Adwords have you scared off? Well, we’ve got Perry Marshall to the rescue (cape and all)! Perry is the leading expert in Google Adwords and has been using it since it was first released. There simply is no one out there that has more experience with Adwords than Perry.
The funny thing is, Perry is really candid about his relationship with Google and it probably will surprise you to hear what he has to say on the matter – it did us!
PPC has long been the de facto standard when it comes to getting paid traffic to your site in hoards and QUICK. Well, the more things change, the more they stay the same as Perry will discuss in this podcast!
Enjoy the podcast!
Listen to this episode now
Listen, download or read – your choice…
In This Episode
- A surprise guest appearance by Troy’s daughter – lol, couldn’t resist
- Perry talks about the job of every marketer – turning $1 into $1.25
- Perry discusses how if you simply rely on free traffic that you do not have a business
- Turning free traffic into profit isn’t a real business unless you can scale it with paid traffic as well
- Perry gives a tip to consider buying an existing business rather than trying to build from scratch
- Perry talks about his favorite fishing hole – yeah, pay attention… <grin>
- Listen as Perry makes it clear that he’s not Google’s errand boy…
- What do the Wright Brothers, Langley and other pioneers in flight have to do with Adwords?
- Perry talks about the importance of consistency of traffic and how Adwords fills that bill
- We talk about the dreaded Google Quality score and Perry gives some very specific insights
- Perry talks about Reading, Writing and Arithmetic (and Adwords)
- Perry cautions business owners – “YOU NEED TO KNOW THIS”
- We quiz Perry on what he considers to be the 3 biggest mistakes you have to avoid as a new Adwords user
- Perry talks about how Adwords simultaneously both deceptively simple and devilishly complicated
- We talk about how jet fuel in an old Cessna 152 isn’t gonna get you far
- And much, much more…
Action Items from this Episode
- Setup your account with Google Adwords
- Pick up Perry’s course so you know what you need to get started
- Start small and make sure to follow Perry’s advice to not make the big mistakes and limit your daily budget
- Keep it simple at first and expand your keywords over time
Resources Applicable to this Episode
- Our Insider’s Club has more than 100 hours of marketing training around every topic you can imagine and costs less than you likely spend at Starbucks each month on top of that we just completed a series of training on paid traffic inside the Insider’s Club as well that will compliment this podcast perfectly!
- Goto AskMikeandTroy.com and ask us anything marketing related and we’ll replay personally to every question
- Check out our new TMS Store – we’ve even got some cool new T-Shirts!
- Perry’s Ultimate Guide to Adwords - We own and use this course and highly recommend it!