Apr 23

TMS020: Perry Marshall Unleashes Adwords PPC Wisdom – Pay Attention

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    Does Google’s Adwords have you scared off? Well, we’ve got Perry Marshall to the rescue (cape and all)! Perry is the leading expert in Google Adwords and has been using it since it was first released. There simply is no one out there that has more experience with Adwords than Perry.

    The funny thing is, Perry is really candid about his relationship with Google and it probably will surprise you to hear what he has to say on the matter – it did us!

    PPC has long been the de facto standard when it comes to getting paid traffic to your site in hoards and QUICK. Well, the more things change, the more they stay the same as Perry will discuss in this podcast!

    Enjoy the podcast!

    Listen to this episode now

    Listen, download or read – your choice…

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    In This Episode

    • A surprise guest appearance by Troy’s daughter – lol, couldn’t resist
    • Perry talks about the job of every marketer – turning $1 into $1.25
    • Perry discusses how if you simply rely on free traffic that you do not have a business
    • Turning free traffic into profit isn’t a real business unless you can scale it with paid traffic as well
    • Perry gives a tip to consider buying an existing business rather than trying to build from scratch
    • Perry talks about his favorite fishing hole – yeah, pay attention… <grin>
    • Listen as Perry makes it clear that he’s not Google’s errand boy…
    • What do the Wright Brothers, Langley and other pioneers in flight have to do with Adwords?
    • Perry talks about the importance of consistency of traffic and how Adwords fills that bill
    • We talk about the dreaded Google Quality score and Perry gives some very specific insights
    • Perry talks about Reading, Writing and Arithmetic (and Adwords)
    • Perry cautions business owners – “YOU NEED TO KNOW THIS”
    • We quiz Perry on what he considers to be the 3 biggest mistakes you have to avoid as a new Adwords user
    • Perry talks about how Adwords simultaneously both deceptively simple and devilishly complicated
    • We talk about how jet fuel in an old Cessna 152 isn’t gonna get you far
    • And much, much more…

    Action Items from this Episode

    • Setup your account with Google Adwords
    • Pick up Perry’s course so you know what you need to get started
    • Start small and make sure to follow Perry’s advice to not make the big mistakes and limit your daily budget
    • Keep it simple at first and expand your keywords over time

    Resources Applicable to this Episode

    • Our Insider’s Club has more than 100 hours of marketing training around every topic you can imagine and costs less than you likely spend at Starbucks each month on top of that we just completed a series of training on paid traffic inside the Insider’s Club as well that will compliment this podcast perfectly!
    • Goto AskMikeandTroy.com and ask us anything marketing related and we’ll replay personally to every question
    • Check out our new TMS Store – we’ve even got some cool new T-Shirts!
    • Perry’s Ultimate Guide to Adwords - We own and use this course and highly recommend it!

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      About Troy

      Troy Broussard is an avvid writer, co-founder and regular contributor to sites such as TopMarketingStrategies.com and TroyBroussard.com. Troy also enjoys creating information products and is a regular speaker at many Internet marketing events. Follow Troy at Google+
      Posted in Podcast | Tagged | Comments are closed

      7 Responses to TMS020: Perry Marshall Unleashes Adwords PPC Wisdom – Pay Attention

      1. Nancy April 24, 2013 at 11:02 am #

        Wow great to hear from Perry on Adwords, I hate to admit but we use Adwords, only because I feel like we have too be using Adwords. We are in no way using it efficiently.

        • Troy April 24, 2013 at 11:25 am #

          Hi Nancy… well don’t feel bad, Adwords can be quite a beast to use efficiently. Just try to get into a weekly review habit. Make some small changes/improvements every week and you’ll be amazed at how much difference it can make over time.

          Thanks for stopping by!

        • Mike April 24, 2013 at 12:23 pm #

          Sadly, you are not alone.

      2. Jerome May 8, 2013 at 4:43 pm #

        Wow, very nice interview guys! Even though I used Adwords a couple of times, the tips Perry provided are priceless.

        Your podcasts make me learn a lot and they broaden my horizon, which is, once agan, priceless.

        Continuez votre excellent travail !!!

        Thanks !

        • Mike May 10, 2013 at 6:49 pm #

          I am glad you enjoyed it Jerome!

      3. Mr. Ryan Cote August 17, 2013 at 8:22 am #

        Man, I remember coming across Perry Marshall as the “PPC guy” years and years ago when I started in internet business. He knows his stuff!

        • Troy August 24, 2013 at 4:25 pm #

          Yeah for sure. Same thing for us, came across Perry many, many years ago. Make sure to check out his new 80/20 book as well. You can get a free copy (just pay shipping) at http://sell8020.com

          -Troy