Although Mike and I are most well known for being SEO guys, the fact is that we’re really all about traffic – in any form that converts and makes sense. That’s right.
In fact, we got our start really in paid traffic – CPV traffic to be exact. But over the years we’ve tried just about every form of traffic under the planet. Some of them worked well, some of them not so well. Some of them worked well for a time and then, not so much anymore (article marketing for example).
But the truth is that traffic is traffic. All forms have different target audiences, different peculiarities, different subtleties and different demographics. But one thing that they all have in common is that they take some time for you to figure them out. It’s pretty rare that you launch any new form of traffic and hit a homerun the first campaign you run.
Here are just some of the forms of traffic that we have worked with extensively over the years:
- Pay Per Click Traffic – With Adwords and other search engines as well.
- Pay Per View Traffic
- Text Link Traffic
- Banner Traffic
- Solo Ad Traffic
- Direct Advertising Traffic
- Offline to Online Traffic
- Geo Targeted Traffic
- Article Marketing Traffic (the good ole days)
- JV Traffic
- Webinars for JV & Traffic
The bottom line is that if it brings people to the site, well, we’ve probably tried it or are doing it right now. That is what interested us so much about Podcasting. We saw some numbers that others were getting from this traffic medium and we thought, what the heck, let’s give it a shot.
Podcasting – Our Newest Traffic Frontier
Now I have to be blatantly honest here. We really didn’t have any intention of making money from this traffic or monetizing it in any way at first. Our full expectation was simply to do some branding, increase our exposure and have a little fun creating our own show in the process.
Boy were we surprised…
The fact is that our podcast has brought in well over 25,000 viewers already and a bunch of new clients as well. We really didn’t expect to have such a strong success with it out of the gate because Mike and I really don’t have a huge list or a huge following.
But that is what is so good about this case study.
That’s right. The fact is, that this case study on podcasting is very repeatable. In fact, you should be able to best our numbers and success if you follow the many golden nuggets included because, to be truthful, a lot of what is documented here is things that we have learned along the way and should have done a bit differently (read “better”).
That means that you can have a very similar success – or better – by learning from what we did right, what we did wrong, and what we didn’t do at all (but should have).
Click on this image below to checkout our new podcasting case study.
Consider this writing a journey along with us as we discovered the path of podcasting and added our own business-centric and seo-centric approach to what is already a robust media platform.
We hope you enjoy it!