Although Mike and I are most well known for being SEO guys, the fact is that we’re really all about traffic – in any form that converts and makes sense. That’s right.
In fact, we got our start really in paid traffic – CPV traffic to be exact. But over the years we’ve tried just about every form of traffic under the planet. Some of them worked well, some of them not so well. Some of them worked well for a time and then, not so much anymore (article marketing for example).
But the truth is that traffic is traffic. All forms have different target audiences, different peculiarities, different subtleties and different demographics. But one thing that they all have in common is that they take some time for you to figure them out. It’s pretty rare that you launch any new form of traffic and hit a homerun the first campaign you run.
Here are just some of the forms of traffic that we have worked with extensively over the years:
- Pay Per Click Traffic – With Adwords and other search engines as well.
- Pay Per View Traffic
- Text Link Traffic
- Banner Traffic
- Solo Ad Traffic
- Direct Advertising Traffic
- Offline to Online Traffic
- Geo Targeted Traffic
- Article Marketing Traffic (the good ole days)
- JV Traffic
- Webinars for JV & Traffic
The bottom line is that if it brings people to the site, well, we’ve probably tried it or are doing it right now. That is what interested us so much about Podcasting. We saw some numbers that others were getting from this traffic medium and we thought, what the heck, let’s give it a shot.
Podcasting – Our Newest Traffic Frontier
Now I have to be blatantly honest here. We really didn’t have any intention of making money from this traffic or monetizing it in any way at first. Our full expectation was simply to do some branding, increase our exposure and have a little fun creating our own show in the process.
Boy were we surprised…
The fact is that our podcast has brought in well over 25,000 viewers already and a bunch of new clients as well. We really didn’t expect to have such a strong success with it out of the gate because Mike and I really don’t have a huge list or a huge following.
But that is what is so good about this case study.
That’s right. The fact is, that this case study on podcasting is very repeatable. In fact, you should be able to best our numbers and success if you follow the many golden nuggets included because, to be truthful, a lot of what is documented here is things that we have learned along the way and should have done a bit differently (read “better”).
That means that you can have a very similar success – or better – by learning from what we did right, what we did wrong, and what we didn’t do at all (but should have).
Click on this image below to checkout our new podcasting case study.
Consider this writing a journey along with us as we discovered the path of podcasting and added our own business-centric and seo-centric approach to what is already a robust media platform.
We hope you enjoy it!
(click here to read the How to Podcast for Traffic case study)
20 Responses to How To Podcast for Traffic – Free eBook & Case Study
Kick ass job on this book Troy. Everybody should download this!
Wow 9 Chapters, cant wait to crack this open! Thank guys!
Yeah this one was all Troy, he did an awesome job on it. Thanks for stopping by.
Enjoy Robert… don’t miss “The Missing Chapter” at the end – lots of good stuff there too… -Troy
Hi Troy,
I have been meaning to start a podcast for so long this is just what the Dr ordered.
Awesome Brenada, glad we could help.
Good deal Brenda… enjoy…
Hey Troy, you say on chapter 1 to use a redirect domain and embed tracking into it – how do you do that?
Hey Tony,
Easy stuff… So you buy a call to action domain, like we use AskMikeandTroy.com. Then you use Google’s URL Builder to create a tracking URL for you. Ours, for example, looks like this:
http://mikeandtroy.topmarketingstrategies.com/askmikeandtroy/?utm_source=podcast&utm_medium=askmikeandtroy.com&utm_campaign=unknown
Now, in your domain manager (we use GoDaddy.com) you can use a feature called domain forwarding. You turn this on and put in the url you want the domain to forward to and, in this case, we use that big long one above to set various tracking codes.
So now when someone goes to AskMikeandTroy.com it instead forwards to that long URL.
Pretty easy… but very useful.
-Troy
Great thanks I may implement it at some point.
You’re welcome Dave – even though Troy did all the work – I can still say your welcome!
Of course I did – no surprise there, right? LMAO…
Will hostgator bought with domain allow the same thing troy and do hostgator charge extra for domains ? Thanks very much.
Hi Dave, you can redirect domains no matter where you buy them. We typically use Godaddy. But it will work just fine from HG as well. Whether they charge more for domains or not, I am not sure. Godaddy is not the cheapest either, I believe that distinction belongs to name.com.
Wow Troy, how do you stay in business, giving away value like this for free, with insight into exactly what you are practicing behind the solid preaching.
I’m all over this pdf, and now I have a roadmap, Awesome.
That note you just peppered in on building tracking URLs in Gbuilder with the redirect domain is genius. Yet another example of the transparent, candid advice I’ve come to really appreciate and rely on from you two. Time to read. -Matt
Actually Matt, we are currently testing a cloaked automated credit card debiting plugin. It charged you, you just didn’t notice it – lol.
Just Kidding….
Thanks for the awesome comment, I am sure Troy will chime in when he gets back online. But just wanted to respond to ya!
Share It! Socialize It! Leave itunes reviews!
Thanks for stopping by Matt!
Hey Matt… good to hear from you again man…
Glad you enjoyed the the case study. We like doing them and this one took awhile longer than most so that we could get all of the formatting/layout stuff figured out on how we wanted to present it. But now that we did, we’ll be doing some others as well…
Yeah, that CTA domain / URL Builder trick can be used on a TON OF THINGS… Direct mailings, radio ads, YouTube videos with different CTA’s, etc…
Enjoy!
It’s futile going after my credit cards Mike, no matter how efficiently automated your plug-ins may be…lmao
Tracking down to the last ‘channel’. I am a complete statistics nerd. I remember one of my first jobs, selling some low-end analytics tool and trying to compete with Google. Literally, started the job, and 2 weeks later, Google purchased Urchin Analytics, dolled it up and gave away the product for free = me looking for new job at the time…lol, and I digress.
I’m excited about podcasting, I bet it gives you an avenue to be more open, free flow of consciousness and banter as opposed to more structured webinar. “Magic Mike’s Tricks” “Troy’s Fantabulous Tidbits” … I’m getting caught up on your archive now…don’t work too much this weekend.
Troy,
What can I say? I’m impressed
Hey John, coming from you – a guy with a big podcast already – that means a lot man…
Feel free to share the link with your “peeps”…