As most of you know, I just got back from DCX – DotComXpo.com in Stamford, CT a week or so ago where I spoke at Ryan Lee’s event on the topic of Building Authority Sites. It was an awesome event and after being to many such events I can truly say that this was the best one I’ve ever attended or spoken at.
For those of you that joined me there – it was awesome meeting you in person and thanks for showing the support! Beyond just site authority, I also spoke on the topic of Positional Authority – something I’ve never spoken about before from the stage or even in any of our training products either. You’ll be hearing a lot more about it from me in the near future though.
If you wanted to attend and just weren’t able to pull off all of the travel expenses, etc… - hey, I get it. No problem. Ryan has got his team of editors cranking away on it to generate a digital version of the event which he will be selling in the next couple of weeks. Ryan always likes to keep these super affordable and rumor has it that it will be priced at less than $100 so that anyone can afford it.
DCX Goes Digital – Stay Tuned…
In fact, I’ll definitely be picking up a copy myself because even though I was there, I wasn’t able to attend a lot of the events because I had so many of you to follow-up with during the event (and had a blast doing it). As soon as the product is released, I’ll let you know and put out a blog post on it as well…
In the meantime, I wanted to share with you a “raw” video with some feedback from the event and some “takeaways” that I had. So you can “get to know me” a bit in the video (gray hair and all – damn, need to edit that out in Final Cut Pro, LOL). I’ve also had it transcribed (below the video) if you’d prefer to just read it…
Enjoy! (The video is approximately 9 minutes in length)
Below is the transcription of the video…
So where do you go when you want to learn copywriting from an ex-comedian? Or perhaps you want to hang out with an ex-DJ jockey who now lives in Beverly Hills and runs an internet marketing membership site that, oh by the way, has a few thousand subscribers? Or maybe you want to meet somebody that’s done over 6 billion dollars in sales? Yeah, that’s like almost $1 for every person on the planet. Well I’ll tell you, there’s only one place to go, and that’s DotComXpo and I was there last week, so hang tight, we’ll give you a wrap up.
Wow, what can I say about DotComXpo? Great time, had a lot of fun, met a lot of neat people. My presentation was good, had a lot of fun doing it, and you know what? Wow, I had to follow a standup comic, so (laughs) talk about a challenge. My friend, Kevin Rogers, who lives in the Tampa Bay area and is just a phenomenal copywriter is an ex-comedian and he was on the stage right before me so I had quite an act to follow, but I had a good time. And what do you do? Well, you resort to bribery when you follow something that you cannot trump in talent. You resort to bribery and I had to throw out free T-shirts off the stage to get people’s attention.
The presentation was a lot of fun, and it was very different. I didn’t cover a bunch of rehashed content. I actually went into some stuff that I had never spoken before from the stage or even taught in any of our training, or even in our insider’s coaching club. But some content that I had only worked with a handful of our high network private coaching clients and some very important strategic approaches of how you can use positional authority in your business to invert the sales funnel and will ramp up profits very, very quickly. How you can take $900 products or $500 information products and turn them into $5,000 and $10,000 done-for-you services based on value.
So positional authority was a topic that had never been introduced before and was a lot of fun and got some really good feedback from the crowd. Had a great presentation, had a blast at the event, and I’ve got to tell you, I want to just give you some feedback from some of the other events that other presentations that I attended and some of the things that I got out of the event as well. So let’s just do a quick recap of some of the really salient points that stood out with me.
So let me pull up my presentation here of some things – some notes I jotted down – but I wanted to tell you one of the points that I made and just came through over and over again in the various presentations was that effective marketing is all about selling your clients what they want, but giving them what they need. And that’s one of the quotes that I use onstage and I really believe that, and I want that to settle in for you and your business as well. Learn how to give your clients what they want in your sales presentation, but when you fulfill on the product side or the services side, take it up a notch. Don’t just give them what they want, but give them what they really need.
The difference between customer satisfaction and creating fans that will be there for you, that will come back, that will engage on your list and engage on your site and will buy everything you will ever make, is not just giving them what they want, but giving them what they need.
And if you’re truly an expert in your niche and your particular area of specialty, then you should know that there are certain things that they really need even though they don’t know it. And deliver that in your products and services and you will make just a huge fan base from your customers – more than customers, but fans. So consider that.
Another thing that really was a takeaway from this event was just getting back to basics, and there’s so many things about that I think are so important.
I think we get, in internet marketing, lost in the product creation cycle, and we forget to really focus on the core, going back and revisiting our products and making them better.
Got some good feedback and pointers from people on our core training product Building Authority Sites, our core product and what we can do to make it better. We’re going to be adding a quick start module in there to bump people into that when they’re first getting started. So lots of great feedback. Don’t be afraid to get feedback to make things better. Focus on your core and get back to basics.
Go back and learn where your customers hang out and go at them there, right? Market to them where they are. If they’re online in forums, go to them in those forums. If there’s other blogs you can advertise to, reach out to your clients better, then do that. If it’s offline, hey, go offline! Lots of people have been doing offline business for years and doing very very well in it. So make sure and go where your clients are. That’s a big thing that I took away.
Noah from AppSumo talked about marketing and that truly effective marketing and really great marketing is just an accelerator for a great product and that so many times, I think, people focus more on the marketing rather than the product. If you have a truly great product to begin with, then it’s easy to market, right? So think about that for a minute.
Do you just have an average product? Do you have a product that just makes people okay – that makes them feel like, “yeah, I got some value”? Or do you have a product that makes people go “wow, that’s impressive,” right, and “wow, that really helped me” and share it with others. If you don’t have that wow factor in your product, then you need to go back and put that in, because then your marketing can accelerate that great product and take it to the next level.
Some other takeaways that I got from this is really it’s all about the relationships, and that was a theme that was presented numerous times by numerous speakers, especially Dean Hunt, my good friend and marketer over in the Tampa area as well. Dean is just an awesome creative genius when it comes to marketing and he talked about how to approach JVs and how to really focus on making the conversation all about them – how to build the relationship and not focus on YOU.
That’s something that we tend to do – we tend to approach people and say my product, my this, my that. Dean really flipped it on end and forced us to think about how to approach somebody and making it all about them.
Make it a fun experience doing a wacky video, doing something cool and interesting and getting their attention without becoming “hey, what can I sell you list, what can I sell you list,” all that kind of crap that so many people push. So, stand back. Step back and think about the relationships that you need to build your business right now.
Your Missions, Should You Choose to Accept It…
Identify some of the key players that you should be going after. Jot them down and start thinking some creative ways on how you can market to them and just get out and meet people in your industry. I think that’s really imperative. I had so much fun at this event, not just meeting the users and speaking, but meeting the other speakers as well. Forming relationships with people and just making friends. And I’ll tell you, if you focus on that first, then everything else kind of falls in place over time.
And I definitely took advantage of my time there, including out to about 3am after the birthday party for my good friend Ryan Lee. So Ryan, I love ya man, awesome event. Great friends. Great people. And you know, it was really amazing. Ryan did a post on his site. He really pushes hard to get a lot of feedback from the audience from the different speakers. And to give you an idea, there was just absolutely no negative feedback whatsoever. I think there was only 2 particular feedback surverys that rated somebody as an 8. Everything else was 9 and 10s – it was jus spectacular. We had a really great event and a lot of fun.
Okay, Back To Your Homework…
So I encourage you to identify 3 events – find 3 events that could be most beneficial to you and your business this year and book them because you will get a lot of value out of it, and if you do it right –approach people to build friendships and build relationships – it may not pay off that week, it may not pay off that month, but over time, it will pay off in terms of your business and it’s one of the quickest ways to accelerate the growth of your business today.
Okay, that’s a wrap for this quick video on DotComXpo, and I hope to see you at next year’s event or any of the other future events coming up this year, all right? So hang tough and keep in touch on TopMarketingStrategies.com. This is Troy Broussard. Talk to you later.