This week continues are three-part segment with Gauher Chaudhry in our paid traffic series. Last week Gauher talked all about PPT and it was a real eye-opener to many as it’s not a super well known form of paid traffic. This week Gauher dives into the bread and butter of his experience – pay per click or PPC traffic. But what we really like about Gauher is that his PPC experience is very exhaustive and complete. Most people think of PPC and *assume* you’re talking about Google Adwords. And while Gauher does still use Adwords and has extensive knowledge of Adwords, his real focus is on non-Google PPC alternatives. And that is exactly what we focus on in this interview. We gloss over Adwords and just focus on alternatives. Don’t worry though, we’ve got lots more coming in an upcoming [...]